Daily news related to email marketing

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Why 'Spray and Pray' Email Marketing Doesn't Work

Thu, 22 Jul 2010 00:00:00 +0000

Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to your company's name and logo, you'd stay 'top of mind,'" notes Ardath Albee at Marketing Interactions. "That process is now referred to as 'spray and pray' marketing."

Advanced Email Extractor 3.1.6740

Mon, 19 Jul 2010 00:00:00 +0000

New version of Advanced Email Extractor is available for download.

List of changes:

[!] HTML entities decoding improved
[!] Italian HELP file added
[!] Thai HELP file added

Is Twitter about to start selling followers?

Wed, 14 Jul 2010 13:00:00 +0000

Want more Twitter followers? Want them enough that you'd pay for it? Well, Twitter might about to let you do just that.

Accused spammer gets from Spamhaus $27,002

Fri, 18 Jun 2010 00:00:00 +0000

E-mail marketing firm called e360�located just up the road from us here in Chicago�objected to being called a "spammer" and sued UK-based Spamhaus in federal court. When Spamhaus refused to show up for the lawsuit, a judge issued a default ruling in favor of e360 and awarded the company and its main employee, Dave Linhardt, the $11.7 million he claimed in losses without forcing him to prove said losses. But actually gets $27,002.

Advanced Email Extractor 3.1.6642

Wed, 02 Jun 2010 00:00:00 +0000

New version of Advanced Email Extractor is available for download.

List of changes:

[!] Improved stability on using JScript/IE emulation
[!] Improved download speed
[+] Latvian language (UI only)

Right marketing tools can help get you into proper inboxes

Mon, 31 May 2010 00:00:00 +0000

Ask Michael Sangregorio how his restaurant ended up on all the top 10 listings that matter and he'll tell you getting the word out has been easy.

Direct mail is an �integral part of cross-channel marketing�

Fri, 28 May 2010 00:00:00 +0000

With many consumers getting their information from digital sources, many small business owners are switching to digital marketing to target them. This has left some business owners wondering if direct mail marketing is worth the effort in today�s digital world.

A new article from DMNews answers that question, suggesting that direct mail marketing still has a place in contemporary marketing campaigns. While Dan Smith, senior vice president of marketing at ClickSquared, does admit there are some inherent challenges to using direct mail in today�s society, it still has its uses.

High Speed Verify v.1.31.62

Thu, 27 May 2010 00:00:00 +0000

New version of High Speed Verify is available for download. High Speed Verifier is offered as a solution for quick removal of garbage from lists with millions of addresses.

Twitter will not allow any third party to inject paid tweets into a timeline

Thu, 27 May 2010 00:00:00 +0000

Twitter quietly took one step closer to profitability this week when it said it would ban third-party paid tweets in order to better monitor its proprietary advertising service.

Winamp Software Sends Spam Mails on Facebook

Wed, 26 May 2010 00:00:00 +0000

According to the reports, fresh software named Winamp, which perhaps a spurious creator named Kiley Hodge has developed, sent out junk e-mails to all the contacts of victimized users, talking of the sexiest video till date, as per the news published by techtree.com on May 17, 2010.

Advanced Email Extractor 3.1.6539

Mon, 24 May 2010 00:00:00 +0000

New version of Advanced Email Extractor is available for download

How To Get People To Actually Read Your E-Newsletters

Tue, 11 May 2010 00:00:00 +0000

Email newsletters have been around forever, it seems. While the technologies behind them have changed, the proven principles for making them effective really haven�t. Whether you�re just now launching an email campaign designed to make customers aware of your brand, or you simply want to make your current list more profitable, we�ve got the keys to making it happen�regardless of your business niche.

Advanced Email Extractor v.3.1.6441

Mon, 10 May 2010 00:00:00 +0000

New version of Advanced Email Extractor is available for download.

Getting your email past the spam filters

Mon, 10 May 2010 00:00:00 +0000

When it comes to getting your email past the spam filters there are a number of factors to keep in mind. Although sender authentication and reputation are amongst the most important criteria when it comes to ISP filtering, there is one more potential hazard - your spam score rating.

Why is Relevant Content Important for Email Marketers in Avoiding SPAM Complaints?

Fri, 07 May 2010 00:00:00 +0000

For some email marketers, the most drudging task is not building their list of contacts, designing their email template or writing good copy, it is avoiding spam.

Mailing List Wizard v.1.37

Mon, 26 Apr 2010 00:00:00 +0000

New version of Mailing List Wizard is compatible with Windows Vista and Windows 7.

Using Twitter via SMS now

Mon, 26 Apr 2010 00:00:00 +0000

Twitter has bought SMS company Cloudhopping to help grow its text services globally.

Advanced Email Extractor 3.1.6354 with Italian User Interface

Thu, 22 Apr 2010 00:00:00 +0000

Advanced Email Extractor 3.1.6354 available for download. List of changes...

Twitter Starts Advertising Service

Tue, 13 Apr 2010 00:00:00 +0000

Twitter, will carry �promoted tweets� from advertisers including Best Buy Inc. and Starbucks Inc. The advertisements will be shown at the top of search pages, before Twitter rolls them out within the whole site.